DescriptionOverall Purpose: Develops strategy and executes roadmap for media and advertising products/services/platforms. The scope of responsibility is existing products, and may include new and emerging products, platforms, and applications. Key Roles and Responsibilities: Responsible for the success of a product or group of products through design, development and execution of the product/platform roadmap. Assesses competitive marketplace needs. Collects, creates, and translates business requirements and weighs technical solution alternatives considering cost, performance, time to market and alignment with business objectives. Analyzes current solutions as well as opportunities to create new products and platforms leveraging our data and technology. Develops multi-year product strategy to determine life-cycle decisions, prioritize enhancements, and market readiness. Manages product design with technical suppliers in a manner that is consistent with strategic direction. Leads cross functional teams to monitor product performance and drive results. Supports product engagements by evangelizing the value of products/services to achieve buy-in and manage expectations. Demonstrates strong written skills to document proposals and communicate solutions, architectural imperatives and technical requirements, and strong verbal skills to present product/platform details to development teams, customers and leadership. Maintains baseline knowledge of the media, advertising, and technology ecosystem. Education: Typically requires a bachelors degree. Experience: Typically requires 3+ years of experience developing products in the media and advertising industry. Supervisory: No.
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