This team member will be responsible for deeplyunderstanding the broad space of TV Audience Data as it’s applied in ourplatform to enable Targeting, Reporting, Measurement and Attribution. Theseasoned PM will own the roadmap and strategy for Xandr’s TV Audience Data suite(Audience Manager) including prioritizing/supporting data partner integrationsthat enables Buyers and Sellers to activate using that data. The lead will bethe subject matter expert for all TV Audience and Measurement related topicswith a deep understanding of our internal assets and those provided by the 3rdparty (data vendor, Buyer 2nd Party and Seller 2nd Party)ecosystem. Critically, this lead will emphasize increasing the value of TV inventoryby inventing solutions that accelerate our ability to help marketers attributebusiness outcomes to TV media spend on the Xandr TV platform. The Audience Data & Measurement lead willbe a key partner for Xandr’s internal data team and participate in the duediligence process to understand the market’s needs and vendorstrengths/weaknesses across the industry.
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