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Senior Product Marketing Manager

New York, New York



Design, develop and implement launch strategy and programs for products and services within the AT&T portfolio. Key Roles and Responsibilities: Responsible for product line profitability. Analyzes and defines market, including competitive analysis and definition of product functionality. Develops short and long-term marketing plans and conducts marketing forecasting activities. Oversees market research, monitors competitive activity and market share, and identifies customer needs. Analyzes options and establishes pricing strategies. Confers with engineering, manufacturing, and sales to develop new products or enhance existing product(s) or product line(s). Consults and advises regarding marketing management in support of the full life-cycle. Product lines may represent existing or new and emerging products, technologies or applications.


Education: Typically requires a bachelor's degree. Experience: Typically requires 4 -6 years of experience in similar area of responsibility.

Job ID 1951231 Date posted 10/10/2019
Career Areas


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