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Senior Product Marketing Manager - Sell Side

New York, New York

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Description

Xandr seeks a Senior Product Marketing Manager to own the product marketing strategy for platform technology with a focus on publishers. The Xandr Platform is advanced buy-side and sell-side technology that enables buyers and sellers to access and trade premium inventory in a transparent and streamlined environment. Xandr is a new kind of advertising company leveraging distribution, data, premium content and technology to connect people with the brands and content most relevant to them. We are a collective with a common purpose: make advertising matter for brands, content owners, and consumers alike.

About the team:

The Product Marketing team is responsible for leading the strategic positioning of products and solutions throughout the entire product lifecycle and customer experience. You’ll play a vital role in market intelligence and product input and lead the development of sales enablement tools and collateral to support an effective go-to-market execution. In this role you’ll be key to product adoption as the glue between Product, Sales, and Marketing teams. In short, we’re looking for someone with experience in and passion about advertising technology to join us in building and giving a voice to innovative solutions for publishers.

About the job:

• Develop go-to-market strategy in support of new sell-side platform solutions

and lead cross-functional initiatives to drive readiness for launch
• Drive adoption with compelling positioning and key selling points that

differentiate our products in the marketplace
• Turn value propositions into effective sales enablement materials including

pitch decks, case studies, and primers/FAQs and run sales training workshops
• Gather marketplace intelligence and conduct competitive analysis to inform

sales and enhance product roadmap


Qualifications

• 4-6 years’ experience in product marketing in the advertising technology
industry
• Strong understanding of the digital advertising ecosystem and emerging
technologies
• Experience evaluating products, engaging with customers and analyzing
market dynamics to drive product and marketing strategy
• Superb project management skills to manage multiple projects and cross-
functional stakeholders simultaneously and independently drive outcomes
• Top notch presentation and communication skills to be able to convey complex
technical capabilities in an easily understandable way
• Creative flair to bring fresh ideas to positioning and marketing campaigns
• Proven consultative approach to solving problems and addressing new
opportunities and a laser-sharp customer focus
• Ability to thrive in a fast-moving and exciting, but at times, ambiguous
environment
• Undergraduate degree or equivalent experience required, Masters degree
preferred




Job ID 1954571 Date posted 10/24/2019
Career Areas

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