Skip to Main Content

Senior Digital Inventory & Yield Analyst

New York, New York

Apply

Description

The Senior Inventory & Yield Analyst will play a crucial role in maximizing value and monetization of our digital inventory. The primary focus of this role is to proactively identify positive and negative revenue and inventory trends on a line item, campaign, advertiser, agency, and sales team level to optimize delivery and mitigate risk to maximize Digital ad sales revenue.

What will you be doing?


Core Responsibilities:
• Yield Management: Understand seasonal inventory/revenue marketplace and forecasting trends as they relate to ad delivery, pacing, and yield optimization to mitigate risk and maximize revenue for all Digital properties


• Analytics: Manage daily/weekly/monthly analytics reporting to enable the business to operate transparently and efficiently while capitalizing on product insights to track revenue success/opportunities


• Reporting: Manage recurring and ad hoc reports to internal stakeholders and communicate insights in a clear and concise manner


• Communication: Present findings to all appropriate audiences on a consistent basis via email, verbal, in-person, and other communication methods as deemed appropriate

Additional Responsibilities:
• Responsible for reviewing and approving advertising campaigns by managing ad inventory levels to assist in campaign optimization


• Present recommendations to a variety of audiences, such as Senior Management, Ad Operations, and Sales Planning in a verbal or written manner


• Generate reports to monitor inventory trends and translate into actionable insights


• Work closely with cross-functional teams to be able to understand the inventory, reporting and workflow needs


• Identify and implement Inventory Management related workflow and technology enhancements to support scaling the business


• Collaborate with various constituents and business groups to gather reporting/analysis requirements and to drive a data-driven culture


• Prepare, manage and distribute standard daily/weekly/monthly/quarterly reporting for Senior Management teams, using various reporting tools


Qualifications

• Superior Analytical Skills
o The ability to analyze performance data to drive campaign recommendation and troubleshoot issues; experience manipulating large data sets, interpreting data trends and reporting results in a clear and effective manner via Excel pivot tables and/or Business Intelligence tools.
o Strong organizational skills and ability to multi-task; detailed oriented; demonstrated ability to manage multiple projects at once.
• Experience with Sales
o Must have an understanding of ad sales process from pitch to pay with specific focus on alternative sales models: sponsorship, impression-based, flat-fee.

Basic Requirements & Abilities
• 3-4 years' experience in the digital advertising industry; specifically, with a deep knowledge of digital media video ad serving, current marketplace and audience targeting
• Prioritize multiple projects appropriately and communicate timelines and project progress effectively

Job ID 1947223 Date posted 10/02/2019
Career Areas

#XandrLife

#XandrLife means we’re creating an incredible experience for our people, too. Let our employees show you what it’s really like to work here.

See what it's like here
Back to top