Xandr seeks a Lead Product Marketing Manager to own the product marketing strategy for marketplace technology with a focus on the demand-side platform, Xandr Invest. The Xandr Platform is an advanced buy-side and sell-side technology platform that enables buyers and sellers to access and trade premium inventory in a transparent and streamlined environment. Xandr is a new kind of advertising company leveraging distribution, data, premium content and technology to connect people with the brands and content most relevant to them. We are a collective with a common purpose: make advertising matter for brands, content owners, and consumers alike.
About the team:
The Product Marketing team is responsible for leading the strategic positioning of products and solutions throughout the entire product lifecycle and customer experience. You’ll play a vital role in market intelligence and product input and lead the development of sales enablement tools and collateral to support an effective go-to-market execution. In this role you’ll be key to product adoption as the glue between Product, Sales, and Marketing teams. In short, we’re looking for someone with experience in and passion about advertising technology to join us in building and giving a voice to innovative solutions for publishers.
QualificationsAbout the job:
• Develop go-to-market strategy in support of new demand-side platform solutions and lead cross-functional initiatives to drive readiness for launch
• Drive adoption with compelling positioning and key selling points that differentiate our products in the marketplace
• Turn value propositions into effective sales enablement materials including pitch decks, case studies, and primers/FAQs and run sales training workshops
• Gather marketplace intelligence and conduct competitive analysis to inform sales and enhance product roadmap
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