DescriptionResponsible for directing the research and analysis of the company's markets, competition, and product mix. Directs research studies and makes presentations on new market areas and future market conditions. Analyzes the competitive environment sales records, market penetration, market potential and future trends and makes decisions based on findings. Requires expert knowledge within the market research field and the ability to integrate critical information from many diverse areas. Applies and/or develops advanced concepts. Work prioritization and decisions are important to the overall success of all aspects and phases of the organization. Develops guidelines and implementation procedures for new strategies and policies. May manage projects performed by outside research firms. Selects, develops, and evaluates personnel to ensure the efficient operation of the function. Establishes operational objectives and work plans, and delegates assignments to subordinate managers. Supervises: Yes
QualificationsEducation: Typically requires a bachelor's degree.
Experience: Typically requires 10+ years of experience in similar area of
responsibility and 2+ supervisory. Supervisory: Yes
Media Agency/Data Vendor/AdSales/AdSales Support experience recommended
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