Obtain a highly visible and exciting role operationalizing advanced digital advertising product opportunities. This position will be responsible for matching digital ad sales business needs with internal and 3rd Party ad insertion, measurement, and reporting capabilities. Coordinate across multiple internal teams for analytics, ad sales planning, and product marketing to evaluate, operationalize, train and launch the future of AT&T AdWorks advanced digital ad product opportunities (Desktop, CTV/OTT, mobile/tablet).
Coordinate across multiple internal teams to evaluate future Xandr digital and cross-screen product opportunities and create operational framework for market launch.
Create system requirements for digital products based on end to end process flow
Primary POC on advanced digital projects
Project Manage implementations of all new product/feature rollouts
Develops and recommends solutions and strategies, based on the analysis of customer business goals, objectives, needs, and existing systems infrastructure
Drive product evolution and improvement to support and enhance the Ad Sales business
Liaison with internal/external contacts and vendors to further define system requirements and process for optimal revenue potential
Work with Product team to understand all aspects of program partner onboarding (and maintenance activities)
Provide training to Sales Planning and Ad Ops groups
Work closely with Sales Planning to ensure proper execution and stewardship of campaigns
Create system requirements for new enhancements
Review vendor and internal functional spec/design docs
Partner with Digital Sales Planning, Business Analytics, Research, Broadcast Operations, IT, and Engineering teams
Advises on the use and strengths of both hardware and software products available in the market to improve digital systems solutions
Works on problems of diverse scope where analysis of data requires evaluation of identifiable factors
Selects methods and techniques for obtaining digital systems solutions
Education: Requires a Bachelor of Arts or Bachelor of Science degree.
Requires a minimum 6 years of experience in Digital Ad Operations, yield management or analytics for Ad Agency, Publisher, or Ad Tech Vendor.
Requires experience with digital ad serving systems, such as FreeWheel and/or DFP.
Experience with front-end sales systems, such as Salesforce, Operative.One, etc.
Experience with publisher tools, such as Yieldex, is a plus.
Experience with digital data aggregators, such as Staq or Ad-Juster tools, is a plus.
Excellent understanding and experience in driving a highly complex, creative business.
A highly-inquisitive and analytical mind which promotes the ability to be flexible and creative, to identify potential product and business opportunities.
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